LEADERSHIP

Years with RAM: 26

Heather Straley joined RAM Partners in 2018 as an Area Vice President responsible for the oversight of several properties throughout the Midwest. In 2021, Heather combined her talent for analytics and leadership and started an internal revenue management group at RAM in order to help RAM better maximize property revenues and stepped into her current role as the Director of Pricing and Revenue Management.  

Heather is a RealPage® certified revenue management professional with certifications held for both YieldStar® and AI Revenue Management®. She is especially skilled at building effective, productive, and strong working relationships with investors, vendors, and staff members. Heather has a strong understanding of fiscal responsibility, reporting, forecasting, and planning. Her "can-do" attitude motivates others around her, while ensuring each asset operates efficiently and meets or exceeds expectations. 

Prior to joining RAM Partners, Heather held multiple executive roles including Regional Manager, Asset Manager and Development Manager. With 20 years of experience, she is versed in all aspects of producing and operating student, senior, multifamily, and income-restricted housing. Heather is a graduate of Northwood University, where she majored in Business Management and Marketing and earned a bachelor’s degree in Business Administration.